Top News

Fri, 07 Jun 2019
New R2 and R5 coins launched

The South African Reserve Bank and the South African Mint have launched a number of new circulation coins, celebrating South Africa’s 25 years of Constitutional democracy.

Speaking at a launch event on Wednesday (5 June), SARB governor Lesetya Kganyago said that the new circulation coins aim to highlight a few of the rights that resonated the most with citizens that were surveyed in South Africa.

“It is, in fact, the first time in the history of the SARB and the South African Mint that South Africans were consulted to this extent in developing coin themes and designs,” he said.

“I am told that, during the engagement with young South Africans, ‘our constitutional rights’ came up several times, which made this the overarching theme that we decided to depict on the coins. These perspectives were brought to life by some of the country’s most talented young artists who not only poured passion into the project but also captured the essence of the theme.”

Kganyago said that SARB has ensured the integrity of the banknotes and coins in circulation so that they remain a secure method of payment, a unit of account, and a store of wealth.

“A banknote is but a piece of paper, and a coin is but a piece of metal,” he said.

“Both derive their worth from the trust that the citizens of a country have in the country’s currency. The confidence that South Africans have in their banknotes and coins is based on trust that the banknotes and coins are authentic, and trust in the institution that issues.”

Source: https://businesstech.co.za/news/finance/321631/new-r2-and-r5-coins-launched/

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Mon, 03 Jun 2019
7 Types of Online Advertising

Online advertising has evolved since its humble beginnings as a static image that pops up at the top of a website. Now, there are a wide variety of advertising types you could use – we’ve listed the seven top types here (and tried to give you the quick definition for it).

1. Display Ads The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way). Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as: • Static images – these are your basic banner or square ads that appear around the content. • Text – these are text ads that are created by algorithms to make text ads relevant to the surrounding content. • Floating banners – these move across the screen or float above the regular website’s content. • Wallpaper – these appear and change the background of a website, filling the whole page. • Popup ads – these are new windows that appear in front of the website content; newly opened window displays the full ad so visitors can see. • Flash – these are moving ads that “flash” different content at the viewer. • Video – these are small video ads that autoplay or wait for the video to be played by the visitor. Display ads are usually very affordable. If you contact the third party site directly, their rates will vary from site to site. If you go through a marketing site, they will charge you a base rate. Some third party sites, like the Google Display Network, allow for demographic, geographic, contextual and/or behavioral targeting – all of which help you target the audience that would be most likely to be interested in your product or service.

2. Social Media Ads In 2015, Social Media commerce totaled $30 billion in the US. It’s a marketing arena that is not only efficient but effective. Very similar to Display Ads, Social Media ads can be anything from a simple banner or image to an auto-play video. Social Media advertising is great because you can target your audience perfectly. For example, Facebook’s targeting options include age, region, interests, educational background and more. Social Media advertising is great because you can target your audience perfectly. In Facebook, it has targeting options like age, region, interests, educational background and more. Click to Tweet Here are two types of Social Media advertisements: • Organic – creates loyalty and gives you feedback from your target audience; new form of Word-of-Mouth • Paid – leverage promoted posts and reach specific people The best platforms to target are: • LinkedIn for B2B sales • Facebook for display and top of funnel marketing • StumbleUpon for amazing, attention-grabbing content Other platforms to hit up if you have the budget for it: • Twitter • Google+ • Pinterest • Instagram • Tumblr • Reddit You can prepare your Social Media campaigns yourself or you can work with a marketing agency to prepare your campaign.

3. Search Engine Marketing (SEM) The most dependable form of online paid advertising (and also the most common). SEM works based on [...]

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Mon, 20 May 2019
Vrr-Pah! Here’s a quick look at our hot hatch long-termer: VW Golf 7.5 GT...

Volkswagen’s iconic Golf GTI, has set the standard for hot hatches since 1976. The Golf GTI, currently in 7.5-generation guise, remains one of the best-selling hot hatches globally. Wheels24 has acquired a Volkswagen Golf GTI 2.0 TSI DSG as our long-term test vehicle. The ‘Tungsten Silver’ metallic hot hatch has fit right in our garage and despite being launched more than two years ago, it’s amazing to see how many heads this car turns.

Under the bonnet lies a 1984cc TSI engine delivering 169kW (4700 to 6200rpm) and 350Nm (1500 to 4600rpm). The engine is mated to the well-known and well-loved 6-speed DSG.

It rockets from 0-100km/h in 6.4 seconds and has a claimed top speed of 248km/h. Volkswagen says it has a combined fuel consumption of 6.4 litres/100km. The Golf GTI has a 50-litre fuel tank and 380 litres of luggage capacity. The price as Standard is R558 000, but of course our model has several options fitted. These include:

• Metallic Paint • Mobile Interface ‘Comfort’ with inductive charging function • Tilting and sliding panoramic sunroof • KESSY keyless entry • Rear Assist – Rear View Camera • Blind spot monitor with Rear Traffic Alert • Park Assist including Park Distance Control (front and rear) • Active Info Display • 19-inch Santiago alloy wheels • Adaptive Cruise Control with Front Assist and Emergency Braking System • Adaptive Chassis Control including driver selection profile The GTI has a 3 year or 120 000km warranty, a 5-year or 90 000km Service Plan and 15 000km service intervals. Source: https://www.wheels24.co.za/NewModels/vrr-pah-heres-a-quick-look-at-our-hot-hatch-long-termer-vw-golf-75-gti-20190429

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Mon, 20 May 2019
‘Queen of Smoke’ – meet SA motorsport sensation Stacey Lee May...

On this week’s episode of African Voices, CNN International meets South African spinner and drifter Stacey Lee May.

As one of South African’s top female motorsport sensations, May hopes to inspire and empower more people by showing them they can do anything. As a young child, May remembers how other children would pick on her due to her small physique.

Through motorsport, May was able regain her confidence and be successful: “I started high school at the age of twelve or thirteen but I matriculated at the age of sixteen. Being younger than everybody else, people used to pick on me a lot. They used to take my lunch, or throw me in the dustbin, or smack me around… that caused me to be introvert. And I just had no self-confidence, and I just wanted to be on my own, but my dad could see I was hurting and introduced me to spinning.”

Despite being bullied for her small stature, May argues it is the same stature which gives her an advantage. She says: “The thing that sets me apart from the competition is the fact that I’m so tiny and I have a soft voice but I let my spinning and my driving speak up for me.”As one of only a handful of athletes who do both spinning and drifting, May explains to the programme why she decided to do both: “I do both because it’s fun. It’s great to have options… I don’t [want to] be doing the same boring thing over and over again. To be a spinner you have to have courage, you have to have a heart of steel, and you have to have faith and trust in yourself and in God.”

Africa and I actually won all four times. So, my mum just started calling me ‘Queen of Smoke’ and I put it on my car.” The philosophy May applies to the track allows her to stay in control and is even helping her study finance and law, as she explains: “Motorsport in general adds a lot of value to my life, because it teaches me that you control your destiny. You have to control where your life is going; you can’t let other people control it for you.” Her achievements on the track have allowed May to travel internationally and work on exciting projects.” She tells the programme: Spinning has opened massive doors internationally for me because I never ever thought I would travel to New York for free! When I was in New York I worked with huge names in the movie industry and the racing industry. So, it was amazing for me to travel and just see the world.”For May, her sport allows her to inspire other women and encourage them to pursue their dreams. She says: “I love spinning and drifting because it’s different. It helps me show females all across the world that you don’t have to do something that people tell you to do; you can always do what your heart tells you to do.” “So that’s why [...]

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